Best Life Insurance for Nicotine Users in 2025 (Zyn, Velo, On!, Cigarettes, Dip, and Vapes)
- mattmims
- Aug 19
- 4 min read
Life Insurance for Nicotine Users - The Guide You Need
Quick Solution (for readers who don’t want the full read):👉 Compare life insurance quotes instantly with LifeStein.com. Whether you use Zyn, Velo, On!, cigarettes, dip, cigars, or vapes — we work with 50+ carriers to find you the best rates.
🔎 Why Nicotine Use Matters for Life Insurance
Life insurance companies don’t treat all nicotine the same. Some carriers automatically assign “smoker” rates, while others allow pouch or vape users to qualify for Standard or Standard Plus rates. That difference can mean hundreds of dollars per year in savings.
According to the Life Insurance Fact Book (ACLI, 2024), more than 160 million Americans own individual or group life insurance coverage, yet underwriting decisions vary significantly depending on lifestyle factors like nicotine use.
🚬 Different Types of Nicotine Use and How Companies Rate Them
Nicotine Use | How Insurers Usually Classify It | What You Can Expect |
Zyn, Velo, On! (pouches) | Most carriers = Smoker rates, but some = Standard / Standard Plus | LifeStein knows which companies don’t penalize pouch users |
Cigarettes | Always Smoker rates | Highest premiums, but policies are still available |
Dip / Chew | Usually Smoker, but some leniency | Case-by-case underwriting |
Vapes (JUUL, Elfbar, etc.) | Usually Smoker | Some carriers may allow better if nicotine-free |
Cigars | Occasional use may get Standard rates | Daily use = Smoker |
Nicotine Gum/Patch | Treated as nicotine use | Some carriers give better if it’s for quitting |
Weed + Nicotine combo | Depends on frequency | LifeStein helps match you to carriers |
🧪 Do Life Insurance Companies Test for Nicotine?
Yes. Most use urine or blood tests, and nicotine can be detected for:
Urine: up to 4 days
Blood: 1–3 days
Saliva: 1–4 days
Hair: up to 90 days
👉 If you only use nicotine occasionally (like when drinking), read our guide: I only use nicotine when I drink — what do I do for Life Insurance?.

💡 How Nicotine Affects Rates
Preferred Plus (lowest rates): Only available if you’ve been nicotine-free for 2–5 years (depending on company).
Standard Plus: May be possible for pouch users, occasional cigars, or gum/patch users.
Standard / Regular: Typical rating for most current nicotine users.
Smoker / Tobacco Class: Default for cigarette users and most vapers.
As noted in Life Insurance: Its Theory and Practice by Dublin & Kopf, insurers differentiate between hazard levels, and tobacco is consistently treated as a higher mortality risk — but categories of use (smoking vs chewing vs medicinal replacement) influence outcomes.
🏦 Which Life Insurance Companies Are Best for Nicotine Users?
LifeStein.com works with 50+ top-rated carriers, including:
Legal & General
Banner Life
Protective
Symetra
Corebridge
Penn Mutual
Pacific Life
Principal
Transamerica
Thrivent
Cincinnati Life
Securian
Nationwide
Mutual of Omaha
AuguStar
Lincoln Financial
Ethos
New York Life…and many more.
👉 The trick isn’t just picking a company — it’s picking the right company for your specific nicotine type.
⭐ Customer Story
“I thought I’d be stuck with smoker rates because I use Zyn. LifeStein found me a policy that rated me Standard Plus — it saved me over $1,200 a year compared to what I saw elsewhere.”— Robert C., LifeStein client
🙋♂️ Frequently Asked Questions (FAQs)
Q1: Do nicotine pouch users pay smoker rates for life insurance? Some companies classify pouch users as smokers, but others offer Standard or Standard Plus. LifeStein.com knows which is which.
Q2: How long do I need to quit nicotine before I can get non-smoker rates?Most companies require 2–5 years nicotine-free for Preferred Plus rates.
Q3: Can I get life insurance if I use Zyn every day? Yes, but expect Standard or Smoker rates unless you apply through a carrier that’s lenient on pouches.
Q4: Is vaping better than smoking for life insurance rates? No. Most carriers rate vaping the same as cigarettes.
Q5: Do life insurance companies test for nicotine gum or patches?Yes, cotinine (a nicotine byproduct) shows up whether you smoke, chew, vape, or use NRT (gum/patch).
Q6: Can I lie about nicotine use on my life insurance application? No. If caught, policies can be canceled and claims denied.
Q7: Which is cheaper for nicotine users — term or whole life insurance? Term life is almost always cheaper, especially for those rated in smoker classes.
Q8: Do all life insurance companies test for nicotine? No. Some offer no-exam policies (like Ethos) that skip labs but still ask about nicotine use.
Q9: Can I buy life insurance online if I smoke or use nicotine pouches? Yes, at LifeStein.com you can compare 50+ carriers instantly.
Q10: Do occasional cigar smokers pay smoker rates? Many companies allow 1–2 cigars a month without classifying you as a smoker.
Q11: Is there a difference between tobacco-free and nicotine-free underwriting? Yes. Some carriers treat pouches, gum, and vapes as nicotine-free if no tobacco is involved.
Q12: How much more expensive is life insurance for smokers? On average, 2–3× higher premiums compared to non-smokers, according to the Life Insurance Fact Book (2024).
Q13: What’s the best life insurance for someone trying to quit nicotine?Policies that allow rate reconsideration after 12 months nicotine-free are best.
Q14: Can I switch to a better rate later if I quit nicotine? Yes. You can reapply or ask for a re-rating after 1–2 years tobacco/nicotine free.
Q15: Do insurers look at marijuana and nicotine differently? Yes. Marijuana is often rated separately, while nicotine always triggers higher risk classes.
🔗 Nicotine Life Insurance Solution
✅ Bottom Line
If you use any nicotine product, don’t settle for automatic smoker rates. The difference between carriers can be thousands of dollars over the life of your policy.
Matt Mims
(601)-218-7854 (call/text)
helpful!