About LifeStein.com
Why Stein?
At LifeStein.com, we believe buying life insurance should be simple, transparent, and personal.
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We’re not just another generic insurance website — we are a nationwide life insurance brokerage built to serve clients who value real expertise, direct communication, and access to the most competitive life insurance rates online.
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For over 6 years, we’ve helped more than 2,500 clients protect their families and businesses.
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LifeStein’s story began long before our launch in 2024. Our founder, Matt Mims, grew up in the business. His father started a life insurance agency in 1980, and Matt has proudly carried that legacy forward while building a modern, global outreach.
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Today, LifeStein.com is licensed in all 50 states and has grown tremendously by staying true to one mission: making life insurance shopping online as personal and trustworthy as sitting across the desk from your hometown agent.
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Why Choose LifeStein?
✅ #1 life insurance agency for nicotine users — Zyn, Velo, On!, smokers, vapers, and more
✅ We insure anyone and everyone — families, business owners, retirees, and high-net-worth clients
✅ Access to every major life insurance carrier — over 50 top-rated companies
✅ Work directly with the owner — not a call center rep
✅ Personalized advice tailored to your health, budget, and financial goals
✅ Nationwide coverage options: term, whole life, no-exam, and estate planning
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At LifeStein, our drive to go the extra mile — combined with access to every resource in the life insurance marketplace — means we can always guarantee that you’ll secure the best policy available for your unique situation.
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Carriers We Work With
With partnerships spanning 50+ life insurance companies, we have the flexibility to match your unique health and lifestyle profile with the carrier that will approve you at the best possible rate.
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From household names to specialized providers, LifeStein has you covered:
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Nationwide, New York Life, Pacific Life, Principal, Prudential, MassMutual
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Protective Life, Corebridge, Banner Life, Legal & General, Lincoln Financial
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Symetra, Transamerica, Securian, Mutual of Omaha, John Hancock
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Ameritas, Assurity, Fidelity Life, Foresters Financial, Global Atlantic
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And 30+ more leading life insurers
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Whether you need a no-exam policy, coverage for nicotine use, or a $10 million estate planning policy, LifeStein gives you access to the best carriers, best rates, and best underwriting guidance.
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Our Mission
At LifeStein, we don’t just help you find life insurance — we help you get the best life insurance available, with someone who actually cares about your outcome.
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With decades of family experience, nationwide licensing, and personal service, we’ve built a reputation as the go-to life insurance brokerage for families, business owners, and individuals across the U.S.
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And while we can insure anyone and everyone, we’ve also become known as the #1 life insurance agency for nicotine users nationwide. From smokers to pouch users to vapers, we know exactly which carriers will give you the best non-smoker rates, even when other brokers can’t.
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Looking ahead, we are committed to becoming one of America’s most trusted online life insurance agencies, continuing to expand our reach, improve client experiences, and secure the best coverage at the best rates for every client we serve.